BRP’s Epic New Pilot Program – Uncharted Society

BRP has launched a new pilot program – Uncharted Society – that will offer more than 40 expertly curated experiences using powersports vehicles in the United States. From the Grand Canyon, Zion National Park, the Gulf of Mexico, the Rocky Mountains, Joshua Tree and many more bucket-list destinations, you will be able to live out unique experiences on Sea-Doo watercraft, Can-Am off road and on-road vehicles, and Ski-Doo snowmobiles.

At a time where everyone is looking for accessible and local options while practicing social distancing, these packaged adventures are the perfect solution for those looking to escape it all. Convenient, easy and affordable, every outdoor enthusiast will find the adventure they’re looking for. Uncharted Society gives adventure seekers an outlet to explore the unexplored in totally unique ways, and make what was once only accessible to a few, accessible to anyone. This new platform also allows BRP to give consumers the power to own the moment without having to own the machine they’re riding, with experiences enabled by the full line of BRP powersports products.

With these packaged adventures, BRP expects to encourage more outdoor enthusiasts to experience the thrill of powersports and for new audiences to live awesome adventures. This will in turn increase awareness of and access to BRP vehicles, and introduce them to a new generation that might not have had traditionally been exposed to the thrill of powersports.
“Over the past few months, we have been working with some of the best outfitters out there to re-imagine powersports adventures and what they can offer to guests. Uncharted Society is our first step in making experiencing our products more accessible by bringing to the market a curated premium collection of adventures for all,” mentioned Simon Cazelais, Director, Content Strategy & BRP-X Innovation Lab.

Adventures range from fully guided tours to self-guided day trips, all with the expert advice of the BRP selected partners to ensure an enjoyable experience in one of the premier locations available for each of the BRP products offered. This form of premium rental experience is sure to bring new riders into each of these sports, providing opportunity and exposure to potential customers and expanding the user base of each product line as well.