PowerMadd has announced their purchase of the Cobra snowmobile and ATV windshield product line from Sportech, Inc. Effective immediately, Cobra windshields will be available to powersports distributors from PowerMadd, located in Burnsville, Minnesota.
â€œThis is a great fit with our capabilities and our product philosophy,â€ states PowerMadd President Randy Shimanski. â€œCobra is a very strong brand and the market equates the name with innovation and quality. We will continue to deliver the quality and innovation that Sportech created.â€
â€œWe see this as a win-win move for both PowerMadd and Sportech,â€ adds Sportech President Chris Carlson. â€œIt enables us to focus our efforts on the OE side of our snowmobile and ATV business, eliminating any perceived conflict between the Cobra brand and the products we produce for our OE customers. PowerMadd has a strong reputation within the snow and ATV aftermarket, and we’re confident that the Cobra brand will prove to be a great addition to their product mix.â€